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Generate Engagement
Generate Social Media EngagementI just read an email tip about how to use social media for marketing your business and the gave 7 easy steps to follow. Sounds good doesn't it?Step number 4 caught my...
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How to Grow Your Social Network
Whether you're an experienced social networker or just a newbie, here are 10 secrets to growing your target market network online:1. Create an up-to-date profile and/or fan pageBefore you begin a...
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Getting Started With Social Media
Social networking is the #1 online activity, used by 1.2 billion people worldwide. Nearly one in 5 minutes online is spent on social networking websites, and 75% of that is on Facebook. "Social media...
View ArticleYou Don't Want To Sound Like A Salesperson
The art of sales is about communication. Those who can communicate the most effectively will be the most successful.Those skills that help you to be a good salesperson - most sales training students...
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Not Training Staff on Lead Handling?
Many small businesses spend so much time and effort focusing on the front end of the marketing funnel that they neglect one of the most important components of the marketing process. What happens to a...
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Is It Easier To Learn Sales Or Social Media?
How do you put together the pieces of a great social networking campaign?I was teaching a sales class about how to use social media the other day and this question was posed to me. I thought it was...
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How To Have A Sales Mindset On Social Media And Still Have Friends
Having A Sales Mindset on Social Media Isn't A Bad Thing! You might want to change your mindset about "sales" to be successful in your social networking online... Chances are you have the wrong idea...
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Setting Goals for Social Networking
How to set goals for your social networking behavior, results and target markets. Getting Started With Goal SettingBefore you start setting goals for your social networking activity and results. There...
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Responding to Customers on Social Networking Sites
Responding On Social MediaBonding & Rapport through Social Networking is one of the most powerful tools your company has to increase sales, second only to interpersonal communication in real...
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Social Networking For Salespeople Pros and Cons
Social Networking For Salespeople - Pros and ConsWe have all seen the good, the bad, and the ugly of salespeople in real life, but what about on social networking sites? Do you and your salespeople...
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Top 10 Ways to Convert Social Networking Into Sales
Social Media Sales From Click To CloseThis topic is really why I am writing this book. I was doing some research about social media, and I found thousands of books and articles on how to get followers...
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Social Networking Balance for Business
Social Networking Balance For BusinessUsually on this blog, I try to talk about the "ideal" way to engage in social networking, but it occurred to me that a lot of small business owners and sales...
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Social Networking Sales Goals
Social Networking Goals for SalespeopleIn recent survey, networking was ranked as "important" by 90% of business people. It is clear that most salespeople see business networking events and social...
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Are your emails getting rejected or worse going unnoticed?
Are your emails getting rejected... Email is tough way to communicate:Email is actually a fairly reliable means of delivering communication. As long as you didn't get a bounce back notice in your email...
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Two Types of People You Want To Add To Your Social Network
In Sales, there are only two...I often see salespeople and marketers brag about how many people they have on their social networking sites... They have 500+ connections on LinkedIn, 1,000 Facebook...
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Thank You Mr. Prospect
Thank You Mr. Prospect for teaching me...My time and energy is a valuable commodity, and I can't give it away for free.To be more organized and follow up in a timely manner.To ask the tough questions...
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How to Prospect On LinkedIn
Whether you're an experienced social networker or just a getting started, here are 10 steps to connecting with your target market on LinkedIn:1. Create an up-to-date profile and/or fan pageBefore you...
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New LinkedIn Profiles and Recommendations
Here are a few tips for how to update and maximize your new LinkedIn profile layout:If you hadn't noticed yet, LinkedIn got a face-lift this week. There are larger profile photos, new activity news...
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Business vs. Personal Profiles on Social Media
Before you go much further, you are going to need to decide which profiles you are going to use for selling through social networking, and which ones are going to be private and personal. Some of you,...
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